I noticed today that flagging social media pioneer MySpace.com has tweaked their branding to remove the “.com” and “a place for friends” from their logo. The site ha been under siege from all angles. They have had huge employee layoffs that Fast Company called “the largest de-friending in its history” laying off 30% of its U.S. workforce and two-thirds of its international employees a week later. They have seen Facebook surpass them in global unique visitors on top of declining marketing spends and millions of pissed off users. I will once again repeat my thought of only once post ago and say that you are not going to to be able to re-invent your business by re-inventing your logo.
More in Branding
How to build your personal brand
The obstacles, power and importance of creating your own personal brand.August 19, 2016
Brand Deck: A game that helps you define your brand
Cards Against Humanity for defining your brand.August 20, 2015
My visual resume concept
I thought I would continue the resume theme this week by sharing one of the things I have been thinking about...July 23, 2015