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myspace – not friendly any more

myspaceI noticed today that flagging social media pioneer has tweaked their branding to remove the “.com” and “a place for friends” from their logo. The site ha been under siege from all angles. They have had huge employee layoffs that Fast Company called “the largest de-friending in its history” laying off 30% of its U.S. workforce and two-thirds of its international employees a week later. They have seen Facebook surpass them in global unique visitors on top of declining marketing spends and millions of pissed off users. I will once again repeat my thought of only once post ago and say that you are not going to to be able to re-invent your business by re-inventing your logo.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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