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OK GO is reincarnated as HP printers

Recent Kingston University design graduates Tom Wrigglesworth and Matt Robinson took 8 ink jet printers and channeled the energy and viral success of the band OK GO to create this award-winning student video. The video was created in response to D&AD Student Awards brief set by Hewlett Packard asked students to “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive”. The simplicity and success of the concept comes from that fact that product and creativity are the only hero’s of the video. Having owned a printer like this in the past I now want to how many ink cartridges it took to make it.

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