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OK GO is reincarnated as HP printers


Recent Kingston University design graduates Tom Wrigglesworth and Matt Robinson took 8 ink jet printers and channeled the energy and viral success of the band OK GO to create this award-winning student video. The video was created in response to D&AD Student Awards brief set by Hewlett Packard asked students to “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive”. The simplicity and success of the concept comes from that fact that product and creativity are the only hero’s of the video. Having owned a printer like this in the past I now want to how many ink cartridges it took to make it.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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