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Cartier Graffiti Taxonomy


Evan Roth has unveiled a very cool new online exploration of graffiti tags as an art form titled “Born in the Streets,” for the new exhibit at the Fondation Cartier in Paris. He photographed more than 2,400 graffiti tags from April 24 to April 28, 2009 from each of Paris’s 20 districts and then created a catalog of the individual letters in the tags.

The site then puts that tags front and center as they serve as art and interface. They are organized into rows with each row grouping around a certain letter. You can then drill into that row to explore the grouping letter. Clicking on one of the letters will then pull up the associated photos that the letter was pulled from. Moving between the rows, letters and photos creates interesting experience and relationship between the different elements. Also breaking the tags into their individual letters creates a fascinating study in urban typography and lets you looks at the tags in new ways.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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