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Burger King site re-design does it your way

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Crispin Porter has just launched the re-design of Burger King’s web site BK.com. The re-design clearly tries to pay off the company tag line of ‘have it your way’ with site navigation that are three large sliders marked Fun, Food and King. You customize the content that is displayed by moving these sliders to have the content ‘your way’. The content is a mix of offers, company info and what feels like a Crispin Porter advertising shine with too many old campaigns dating back to Subservient Chicken.

I like the fact that the design is simple and focused on supporting the brand. I have mixed feelings about the overall experience because on the one hand the sliders create a hunt and peck feeling for me and I’m not sure if I am missing content I would have liked to have seen. I know the flip side of that is by creating that sense you are creating engagement and will have users spending time on a type of site they would normally not spend much time with.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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