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Dear Yahoo – what a difference an ‘m’ can make

YahooJust a quick observation on the recent Yahoo home page redesign. I have been trying it out since it launched and the one thing I hate more than anything has nothing to do with the design but everything to do with the URL. When you go to the site it is no longer www.yahoo.com but instead m.www.yahoo.com. The addition of that ‘m’ to the URL drives me crazy and keeps me away from the site because it screws me up every time I go to their site and then type in any other url. So this is one of those cases where breaking user expectation creates a negative experience that overrules everything about the design and experience to the point where people will start to avoid your site over something as small as a single letter.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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