Connect
To Top

We Choose The Moon is out of this world

ChooseTheMoon

I have to give a belated shout out to Domani Studios and The Martin Agency for their fantastic work on We Choose The Moon that celebrates the 40th anniversary of the historic Apollo 11 mission to the moon. This was one of those projects where it would have been easy to just throw together the archived video and audio into a slide show and call it a day.  If you spend time with the site you will be able to see the massive size and scope of what they created instead and how serious they were about paying tribute to the momentous occasion. They were so serious that they launched not just on the same day as the anniversary but at exactly the same time as the original rocket launch. From that launch time the the site mirrored the original mission timeline over the next 4 days telling the story in real time minute with a minute account of the mission. It was done with the first ever assembly of 110 hours of audio transmissions, 400 photographs, 44 archival videos, 3D animation and live Twitter feeds in the voice of the astronauts. I find this site impressive not only because of the presentation and amount of content but that they created the experience to play out in real time. I think that decision was really smart because it allowed people to be able to absorb that huge amount of content in manageable bites which allowed them to focus and not gloss over only hitting the highlights. If you missed the initial launch you can still go through the whole experience as the site has transitioned to a more traditional presentation that is still really worth experiencing.

You must be logged in to post a comment Login

Leave a Reply

More in Design & user experience

Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

Follow Me On Instagram

 Spending a lot of time away from home lately so looking forward to getting home tomorrow to see these two crazy ones. #NationalPuppyDay #pugs #pugsofinstagram #pug #puglife  Brunch with @thechiclibrary before I hit the road again #chic #tomford @blackscale #blackscale @tomford #brunch #fashion  I always love the unwritten rule in Barcelona where you can create street art on doors and shutters but not the actual buildings. #streetartbarcelona #barcelona #streetartofficial #streetart #streetartist  Another preview of our commission from @tristaneaton and based on the 'crazy' in letterpress type and archery target you should know this is my side of the piece. #tristaneaton #tristaneatonart #tristaneatonmural #streetart #streetartist #streetartofficial  No caption does this justice because @tristaneaton is an absolutely brilliant artist. @thechiclibrary and I each gave him a list of what we love and inspires us which he used to create this massive 8' x 4' painting that he is finishing today. It can't get here fast enough. #streetartofficial #streetart #streetartist #tristaneaton #tristaneatonart #tristaneatonmural #commission #modernart #mural
 Another preview of our @tristaneaton commission. Full photos coming soon #tristaneaton #tristaneatonart #tristaneatonmural #streetart #streetartist #streetartofficial  The @obeygiant globe is a limited edition replica of the one which hung from the Eiffel Tower last year and was made by the worlds oldest globe maker. #galerieitinerrance #streetartparis #streetart #streetartist #shepardfairey #obeygiant #obey @galerie_itinerrance  My kind of street art from the Gothic Quarter in Barcelona #streetart #streetartist #streetartofficial #barcelona #streetartbarcelona #hola #skull  Our abdominal snow Pug loves the weather and the 16" of snow at our house north of NYC which feels more like north of the wall today. #pug #pugs #pugsofinstagram #nyc #westchester #snow #northofthewall  For those who asked about where to find the @invaderwashere is at @picassomuseum - remember it's an old piece before he got his style down so maybe look down at the last doorway on the south end of the museum. #streetart #streetartist #streetartofficial #streetartbarcelona #spaceinvader #invader #invaderwalls
 More in love with our @obeygiant from @galerie_itinerrance more every day. #streerart #shepardfairey #shepardfaireyart #shepardfaireyobey #streetartist #globe #earthcrisis  Feels a bit like Xmas today as our Earth Chrisis @obeygiant pieces and more showed up from @galerie_itinerrance in Paris. #obeygiant #obey #shepardfairey #streetartist #streetart #streetartparis #galerieitinerrance  Briefcase 2.0 thanks to @louisvuitton Avenue champ de Elysees #apolloalldaybag #louisvuitton #louisvuittonmonogram #monogrameclipse #lv #design #creativedirector  Thanks to @quiccs for the new addition to the collection - a black Forbidden TEQ63. It's the perfect middle size between my two @huckgee TEQ Skullheads. #quiccs #urbanvinyl #huckgee #huckgeeskullhead #dunny #skullhead  Barcelona street art public service announcements #streetart #streetartist #streetartofficial #streetartbarcelona

Copyright © 2015 Stephen Gates