Kidrobot has always been pretty savy about using social media to influence their customers and launch new toys. They used MySpace to launch a special Peecol figure where very small numbers of a special figure would be available for free at strange locations like a Chinese take-out stand if you knew the location and secret word you got through MySpace. This morning they launched a new content to hype the launch of their latest Dunny toys where contestants search New York City from today through Friday for secret Dunny Hunt QR codes to build your a virtual collection of up to 22 Dunny Series 2009 virtual toys. They have posted a crude site with the rules, leaderboard and 7 starter locations to get you going. Twitter updates will provide new clues throughout the game. It will be interesting to see if people are willing to run all over the city searching for the codes and spend the time to collect the virtual toys and if they do how quickly people find all the Dunnys and if they will are willing to share their locations. It is something that I would love to try out, and I am a huge Kidrobot collector, but I just don’t have the free time to even go to one of the seven locations where I know there is a code. To be 14 with all the free time in the world again…
More in Social Media
Beme – a social media network that engineers authenticity
I’ve written before about who social media has created an era of unprecedented social transparency and reactions to all this information...July 31, 2015
Social Media gets some culture with MILQ
Don MacKinnon has been a busy man as I recently wrote about his work with Ken Burns and Big Spaceship...March 7, 2014
Facebook reimagines Facebook as Flipboard?
I thought it was interesting that on yesterday’s earning call Facebook CEO Mark Zuckerberg talked about conquering mobile with an array of single-purpose...January 30, 2014