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Hasbro and Google make the world your Monopoly board

CityStreets3

Hasbro soft launched a new site today called Monopoly City Streets that promotes their new board game of the same name. The site takes the game from the flat board game in to any street in the world – literally. Built on Google Maps the site gives the player $3 million in virtual cash to buy pretty much any street in the world and then build 3D buildings on their purchases. I bought Gates Avenue in Brooklyn and can get more money by logging into the site every day which earns me rent on the properties I built there. That money will then let me build bigger buildings and get more rent. The game then gets more complicated as you can get Chance cards that let you sabotage opponents by building  prisons or sewage plants on their’ streets or knocking down their properties altogether. The ultimate goal for players is to reach the billionaire level and qualify for the Monopoly World Championships. The site soft launched today and is running really slowly hopefully only because they are trying to load balance their servers. The official launch will in October and it will run for four months.

I like the concept and the mash-up of the game and Google Maps to create something new. I just hope that the back-end issues get fixed by launch.

2 Comments

  1. Chuck Han

    September 30, 2009 at 4:40 pm

    If you want to see the Monopoly competition buildings on your iPhone in 3D, you can do so with NaviCAD (http://www.navicad.com). Just type in “monopolycompetition09” in the search interface and tap a result. Note that NaviCAD is only a viewing/navigating app. Any suggestions are welcome–send an email to feedback@navicad.com.

    thanks, Chuck Han (one of the NaviCAD authors)

  2. Pingback: Trivial Pursuit renews the war of the sexes | Stephen Gates Blog: Interactive Creative Director - Digital + Online Design, Advertising, Marketing and Branding

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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