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The Puma stock ticker with benefits

I think Puma has been able to create the first experience that makes the wild swings in the international financial markets into something entertaining with the Puma Index iPhone app. The app uses real financial data from the Dow, German (DAX) and Australian (ASX) markets to control the amount of clothes on male and female models.  If the market is up the models in the app get dressed in layers and if the market tanks then the models strip down to their Puma Bodywear.

This application follows the holy trinity of application success where your content has to be either funny, sexy or functional. This one clearly falls into the sexy category with a key twist that makes all the difference in keeping it from becoming an open once and delete experience.  Since they tied application content to the dynamic nature of the financial markets it stays dynamic.  That creates a sense that you need to keep coming back to check in on the app throughout the day and the week to see what you are missing.  Each one of those exposure shows you more and more of their clothes and builds a bigger and bigger brand impression. The average consumer probably isn’t that tuned into that level of the experience and simply enjoy watching the show and that is what makes it so successful.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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