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Facebook facelift

THE FACEBOOK FACELIFT IS A SELF INITIATED PROJECT TO CHALLENGE THE FORM AND FUNCTIONALITY OF FACEBOOK. 

IT’S STREAMLINED, STRUCTURED, LINEAR INTERFACE IS MORE COMPREHENDIBLE, ENHANCING THE USER EXPERIENCE 

AND ABSORBABILITY OF CONTENT.
THE HOME PAGE FEATURES MANY NEW BENEFITS: THE PUBLISHER TOOLBAR ENABLES USERS TO POST CONTENT FROM 

ANY PAGE WITHIN FACEBOOK, SAVING TIME IN NAVIGATING NEEDLESSLY THROUGH PROFILES; THE STREAMS’ TWO-

TIERED FILTER (CONTENT TYPE & CONTENT CONTRIBUTERS) ALSO CREATES A MORE COHERENT STRUCTURE WITH THE 

CORE ELEMENTS RETAINING THEIR POSITION THROUGHOUT MOST OF THE SITE; AND THE LIVE FEED DISPLAYS A 

CONSTANT STREAM OF ALL CONTENT POSTED IN A USERS NETWORK, WHICH EXPANDS UPON MOUSE OVER.
PROFILES ALSO INTEGRATE WITH THE SYSTEM MORE SEAMLESSLY. JUST AS FRIEND LISTS FILTER THE STREAM BY A 

SELECT NUMBER OF PEOPLE, USER PROFILES SIMPLY FILTER CONTENT TO A SINGLE PERSON, CREATING 

A CLEARER AND MORE COMPREHENDIBLE LAYOUT.
THE FACEBOOK PUBLISHER SUBSITE IS DESIGNED TO SUPPORT THE GROWING USE OF FACEBOOK AS A PRIMARY FORM 

OF CONTACT AS EMAIL ONCE WAS. THE SEPARATE ADDRESS, PUBLISHER.FACEBOOK.COM, WOULD BE PERMITTED IN 

BUSINESSES WHERE FACEBOOK IS BANNED, ALLOWING USERS TO SEND MESSAGES WITHOUT THE DISTRACTIONS OF 

USER GENERATED CONTENT. THE INTERFACE IS A MIRROR OF THE PUBLISHER TOOLBAR ENSURING A CONSISTENT 

INTERFACE.

I was cruising through Behance today and came across Barton Smith’s self initiated re-design of Facebook. The comps and video are a little small but can you see his design is a really nice, streamlined and organized take on their site. Things like the publisher toolbar that let’s you post content from any page, the streams’ 2 tiered filter and bottom ticker are smart changes that Facebook would do well to consider for their re-design. This type of thinking would move the site forward by keeping and enhancing functionality and stop their trend of stripping their site further and further down into a more and more generic mediocrity.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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