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Personas – see how the Internet sees you


I came across another interesting data visualization site today called Personas that was part of the Metropath(ologies) exhibit at the MIT Museum by the Sociable Media Group from the MIT Media Lab. The site creates an aggregate display of your online identity by scouring the web for information based on nothing but your name and attempts to put you into a predetermined set of categories. It runs through a few different stages of analysis before it presents you with a colored, segmented line that shows what you are made of according to the internet.

I like this not only as an information design exercise but that it a great illustration of how the vast amount of data on the internet can be filled with near perfect insights as well as huge errors and mischaracterizations. I think that this ying and yang of good and bad is a natural result of pulling data from a one dimensional search, in this case only your name, and the inclusion of any other metrics would obviously greatly improve the results. That being said I think it is also a good reminder that all the data in the world is useless without the skill to be able to analyze and mine the data to separate the gems from the trash.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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