Estee Lauder gives women a social media close up

Posted in Branding, Social Media on October 9, 2009 at 1:19 pm

Estee Lauder is the latest brand to tie their product to the wide spread adoption of social media. Starting next week they will be offering free makeovers and photo shoots at its department store cosmetics counters coast-to-coast to produce photos women can use for their online profiles, blog or Web site. You will also see in the fine print that they understand the power of the medium and the potential exposure as you can get your photo done with no purchase required. I still think creating these types of assets for consumers to use in social media is really smart as it gives not only a lasting brand presence but puts their branding into a context thats feels much more personal than any ad ever could. It will be interesting to see if we all starting seeing these photos in our friends lists as quickly as saw the Mad Men Myself creations appear.