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Verizon iDon’t play nice with Apple

Looks like Verizon is finally fed up with Apple’s continued iPhone exclusivity with AT&T and has decided to do something about it with a new phone called Droid and a new campaign called “iDon’t” that takes the biggest swing yet at the iPhone. The visual design of the campaign clearly mimics Apple’s typography and music style while the content uses copy like “iDon’t have have a real keyboard, iDon’t run simultaneous apps, iDon’t take 5-megapixel pictures, iDon’t customize, iDon’t run widgets, iDon’t allow open development…” to get their point across. If you are going to poke he bear you better have the goods and early tests with the phone has generated some really good press but can good performance generate the same kind of breakthrough appeal and sales that happened with the launch of the iPhone?

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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