Saw this FedEx ad today and loved it because I am a sucker for a visual and concept that is so strong it doesn’t even need a single word of copy. It plays up to the consumer to have a brain that can figure out the two icons and what they mean. Also as a designer who has to create global advertising all the time I also love that this ad can work anywhere in the world with no translation needed. Click on the ad to get the full sized version which obviously works better than the thumbnail.
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