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Mountain Dew Crowdsources Agency Review and Selection

12Seconds

PepsiCo’s Mountain Dew is taking a new tact on their agency review for their $100 million-plus business by letting consumers pick the winner.  A contest beginning this month will allow any agency, independent film company or individual to submit 12-second clips outlining their ideas for marketing three new Mountain Dew products. Consumers will then vote for the top talent, whom will be awarded the business. This is not their first venture into the area of crowd sourcing as the three new products names Distortion, Whiteout and Typhoon were created by consumers through Dewmocracy a Facebook-based initiative designed to open up product development to consumers. And when you look at the number it is obvious that this tactic is working for them as the Dewmocracy brands accounted for 25 million cases in sales last year which equates to nearly two hundred million dollars.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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 Spending a lot of time away from home lately so looking forward to getting home tomorrow to see these two crazy ones. #NationalPuppyDay #pugs #pugsofinstagram #pug #puglife  Brunch with @thechiclibrary before I hit the road again #chic #tomford @blackscale #blackscale @tomford #brunch #fashion  I always love the unwritten rule in Barcelona where you can create street art on doors and shutters but not the actual buildings. #streetartbarcelona #barcelona #streetartofficial #streetart #streetartist  Another preview of our commission from @tristaneaton and based on the 'crazy' in letterpress type and archery target you should know this is my side of the piece. #tristaneaton #tristaneatonart #tristaneatonmural #streetart #streetartist #streetartofficial  No caption does this justice because @tristaneaton is an absolutely brilliant artist. @thechiclibrary and I each gave him a list of what we love and inspires us which he used to create this massive 8' x 4' painting that he is finishing today. It can't get here fast enough. #streetartofficial #streetart #streetartist #tristaneaton #tristaneatonart #tristaneatonmural #commission #modernart #mural
 Another preview of our @tristaneaton commission. Full photos coming soon #tristaneaton #tristaneatonart #tristaneatonmural #streetart #streetartist #streetartofficial  The @obeygiant globe is a limited edition replica of the one which hung from the Eiffel Tower last year and was made by the worlds oldest globe maker. #galerieitinerrance #streetartparis #streetart #streetartist #shepardfairey #obeygiant #obey @galerie_itinerrance  My kind of street art from the Gothic Quarter in Barcelona #streetart #streetartist #streetartofficial #barcelona #streetartbarcelona #hola #skull  Our abdominal snow Pug loves the weather and the 16" of snow at our house north of NYC which feels more like north of the wall today. #pug #pugs #pugsofinstagram #nyc #westchester #snow #northofthewall  For those who asked about where to find the @invaderwashere is at @picassomuseum - remember it's an old piece before he got his style down so maybe look down at the last doorway on the south end of the museum. #streetart #streetartist #streetartofficial #streetartbarcelona #spaceinvader #invader #invaderwalls
 More in love with our @obeygiant from @galerie_itinerrance more every day. #streerart #shepardfairey #shepardfaireyart #shepardfaireyobey #streetartist #globe #earthcrisis  Feels a bit like Xmas today as our Earth Chrisis @obeygiant pieces and more showed up from @galerie_itinerrance in Paris. #obeygiant #obey #shepardfairey #streetartist #streetart #streetartparis #galerieitinerrance  Briefcase 2.0 thanks to @louisvuitton Avenue champ de Elysees #apolloalldaybag #louisvuitton #louisvuittonmonogram #monogrameclipse #lv #design #creativedirector  Thanks to @quiccs for the new addition to the collection - a black Forbidden TEQ63. It's the perfect middle size between my two @huckgee TEQ Skullheads. #quiccs #urbanvinyl #huckgee #huckgeeskullhead #dunny #skullhead  Barcelona street art public service announcements #streetart #streetartist #streetartofficial #streetartbarcelona

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