Connect
To Top

Orange smartly uses social media to create Friend-o-Meter

Dext

The U.K. mobile provider Orange has created one of the most interesting uses of Facebook and Twitter connect that I have seen recently. To promote the launch of the social media focused Motorola DEXT mobile phone they have created a site that quizzes you on ten questions to see how well you know your friends on Facebook and Twitter. The way they use the data is really smart as the questions aren’t the obvious ones you would expect and use things like friends upcoming events events, like and dislikes to create challenging questions that will really test how well you know people (I only got a 45%). You leave the experience thinking that maybe you need to be better connected to those sites and that information which us exactly the point of the experience. Since Facebook seems to be unable or unwilling to give advertisers the tools to be able to create meaningful experiences on their site then this direction may be able to save them from themselves.

1 Comment

  1. Carl Hodler

    November 20, 2009 at 3:41 pm

    Check out the Buzz friends game on Facebook – same idea, but a better play led execution.

You must be logged in to post a comment Login

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in Design & user experience