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Tobi.com uses AR to bring the dressing room home

Everyone hates having to wedge themselves into a cramped dressing room flooded with never flattering fluorescent lighting but you now have another option. Zugara’s has created an augmented reality dressing room app called Fashionista and is being used by online clothing retailers like tobi.com. You turn on your web cam and then move an AR marker forward and back in front of you to scale the clothes to fit your body.  Once that is done you can use positional gestures to see other clothing options, approve or disapprove of your choices or take a photo of your favorite outfits. Your approved choices are moved into your basket and the photo can be uploaded to Facebook to get your friends opinions of your selections.

In the past we have seen augmented reality used in mildly useful ways like the United States Post Office box sizer where you can determine what box you need to ship you gift but this starts to take it to another level.  You can clearly see the potential of what this could mean to online shopping as it takes the content off the flat page and makes it interactive and more importantly – makes it personally relevant. I find the opportunities for this type of augmented reality execution really exciting unlike previous executions that were more gimmick than concept.

1 Comment

  1. KobraKai

    November 24, 2009 at 2:45 am

    Stephen – thanks for the blog post on Fashionista and glad you liked it. We’re focused on using utility whenever possible for the AR initiatives we develop.

    On another note, we’re launching a new AR tech called ZugSTAR soon which will have many wide-ranging applications especially for the hospitality industry. If you’re interested in hearing more about it, we’d love an opportunity to show you what it’s about and how it works. I unveiled it at IAB Poland earlier this month and you can see some prelim info on it here – http://weareorganizedchaos.com/index.php/2009/11/04/zugaras-zugstar-video-conferencing-augmented-reality-a-shared-ar-experience/.

    If interested, pls connect with me on Twitter (@kobrakai) or you can email me – Matt (at) Zugara (dot) com.

    Take care,
    Matt

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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