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IKEA turns Facebook into their own showroom

Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea’s new store in Malmo, Sweden.
Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook’s basic functions into a promotional tool, to promote the opening of the brand’s Malmo outpost, its most modern store to date. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. Gustavsson uploaded pictures of the store’s showrooms to his photo album and any “friends” who tagged the products with their names then won those items.

IKEA has come up with an innovative digital campaign that turned one of Facebook’s basic functions into a promotional tool that they used to promote the opening of their newest store in Malmo, Sweden. The campaign started with a profile of the store’s manager, Gordon Gustavsson who then uploaded pictures of the store’s showrooms to his photo album and any “friends” who tagged the products with their names then won those items. The word quickly spread through Facebook and users started embedding links and images in their profiles and news feeds. So with nothing more than some photos and a great idea they got thousands of consumers to willingly promote IKEA and its new store.

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