IKEA has come up with an innovative digital campaign that turned one of Facebook’s basic functions into a promotional tool that they used to promote the opening of their newest store in Malmo, Sweden. The campaign started with a profile of the store’s manager, Gordon Gustavsson who then uploaded pictures of the store’s showrooms to his photo album and any “friends” who tagged the products with their names then won those items. The word quickly spread through Facebook and users started embedding links and images in their profiles and news feeds. So with nothing more than some photos and a great idea they got thousands of consumers to willingly promote IKEA and its new store.
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