First thanks to @jackbremer who noticed it looks like they’re no longer simply posting the Twitter feed of #newpizza – http://bit.ly/5i3vty compared to http://bit.ly/4xpWHU

Second is that this clearly got Domino’s attention as they are now following me on Twitter and got the follow message from them “Read your article, I’m sorry you feel that way, but we are maintaining constant communication with customers on both Twitter & FB.”

I responded with my feeling that “No need to apologize. Just think keeping those talks private is a mistake as your product gets trashed & you lose potential sales.”

They did point out they they are publicly responding to some people on their Facebook page but not Twitter. I went to look into this and on their Fan Page I saw where on the entire page they had responded to one person who posted “what site can i go to and order the old pizza?” and their response was “What about the old pizza are you wanting to order?”.

Like I said in response to them, my feelings remain the same that they are really missing an opportunity here because I can’t find any meaningful conversations with their customers and it’s coming at the cost of their brand, product and potential sales.

Curious for your thoughts so if you have any feel free to weigh in.