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Dodge recalls their logo. Sort of…

I certainly understand protecting your brand, your logo and your image but in this case attorneys for Chrysler aren’t going after another car brand but Lake Mary High School in Seminole County Florida. The Lake Mary Ram’s logo is an exact lift of the Dodge Ram logo and are insisting that the school  spend tens of thousands of dollars to phase out the logo from everything from the gym floor to school stationary. So the question is should be take this hard line even with a case like this where the offender isn’t even using it for commercial gains or is this the right call to protect their brand?

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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