http://blog.stephengates.com/2010/02/16/dodge-recalls-their-logo-sort-of/ Digital + Online Design, Advertising, Marketing and Branding Blog Fri, 03 Sep 2010 08:00:33 -0700 hourly 1 http://wordpress.org/?v=3.0.1 http://blog.stephengates.com/2010/02/16/dodge-recalls-their-logo-sort-of/comment-page-1/#comment-227 Dodge Loses its Horns but Gains Some Stripes | Stephen Gates Blog: Interactive Creative Director - Digital + Online Design, Advertising, Marketing and Branding Blog Wed, 26 May 2010 14:22:52 +0000 http://blog.stephengates.com/?p=2247#comment-227 [...] Three months after taking legal action against the logo for the Lake Mary High School Ram’s in Sem... Dodge, under the direction of their new owners Fiat, has split their brand in two. The Dodge brand kept the name but changed their logo to completely lose their iconic ram logo in favor of a more generic, chromed out type treatment. The ram logo is now a new brand simply known as Ram that will be used on their heavy duty truck portfolio. [...] [...] Three months after taking legal action against the logo for the Lake Mary High School Ram’s in Sem… Dodge, under the direction of their new owners Fiat, has split their brand in two. The Dodge brand kept the name but changed their logo to completely lose their iconic ram logo in favor of a more generic, chromed out type treatment. The ram logo is now a new brand simply known as Ram that will be used on their heavy duty truck portfolio. [...]

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