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Virtual Homeless

I was walking through the city the other night and came across a really interesting interactive installation that was a projection being shown on the side of a building of a homeless man laying on the ground. After a little while a message pops up asking you to move the virtual homeless person via a text message. Intrigued I sent the text message, a door appeared and the man got up and went through it. I then got a text message to my iPhone with a code I could use to donate to Pathways to Housing.

A little research revealed that it was created by Sarkissian Mason for Pathways to Housing in response to the fact that they saw a growing number of charitable donations were being made via mobile text codes after they redesigned their web site.The projections will appear on New York buildings through March and you can get location details on Pathway to Housing’s Facebook page.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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