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web.without.words

Found an interesting site today called web.without.words which was developed by Paul Armstrong to visually represent the idea that hierarchy, grid systems and uniformity ultimately leads to a more natural user experience. He takes the overall structure of any website, strips it naked of the distractions of text and ads and images and showing a site for what the eye unconsciously perceives – pattern, consistency, unformity, predictability and balance. Each site has this visual breakdown and some analysis of the structure. There aren’t as many examples as you would hope for but it is an interesting approach to analyzing popular sites.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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