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Burger King gives results tiny hands

Burger King and Crispin Porter have launched a great new digital element to support their “Small hands” TV commercials where they are branding the error message on If you type in anything that yields no search results you will see:

Looks like your search had a typo. Maybe you’ve got tiny hands?
The $1 BURGER KING® Double Cheeseburger is so big and beefy it’s not for the tiny handed.
Click here to see why it might be too much for you to handle. Mr. Tiny Hands.

Like Whopper Sacrifice I think this new work shows a lot of really smart insight into the digital world by putting messaging in places where people do not expect it, where people will actually pay attention and where it will create a meaningful brand impression.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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