To Top

Burger King gives results tiny hands

Burger King and Crispin Porter have launched a great new digital element to support their “Small hands” TV commercials where they are branding the error message on If you type in anything that yields no search results you will see:

Looks like your search had a typo. Maybe you’ve got tiny hands?
The $1 BURGER KING® Double Cheeseburger is so big and beefy it’s not for the tiny handed.
Click here to see why it might be too much for you to handle. Mr. Tiny Hands.

Like Whopper Sacrifice I think this new work shows a lot of really smart insight into the digital world by putting messaging in places where people do not expect it, where people will actually pay attention and where it will create a meaningful brand impression.

You must be logged in to post a comment Login

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in Design & user experience