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So You Need A Typeface

A very humorous process diagram on how to pick the perfect type face for your next project though I am disappointed there was no way to a solution that was Crackhouse.

Click here for the full size version.

2 Comments

  1. Rob Meireles

    April 21, 2010 at 1:56 pm

    Is there a link to a larger view?

  2. Stephen Gates

    April 21, 2010 at 2:21 pm

    Sorry! WordPress should have linked to the bigger version.

    http://www.stephengates.com/images/soyouneedatypeface.jpg

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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