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Salt 101 with Alton Brown

Because of it’s ability to seamlessly combine Mr. Wizard, The Muppets and Julia Child in one package, Good Eats with host Alton Brown has been my favorite cooking show for years. Recently Alton has taken to advertising pitchman for brand like Welches Juices and now Salt. This is part of a recent trend where many different vilified ingredients like high fructose corn syrup and salt have turned to advertising to try and salvage their image.

In this case Diamond Crystal Salt has launched a new site called which is a modern homage to a 1960’s educational film. You start off in the lobby of the Diamond Crystal Salt Education and Experimentation Center for the Betterment of Flavor Enhancement where Alton directs you to the two halves of the site – the kitchen and the lab.  In the kitchen where you can learn how use salt properly and the lab where you learn how Diamond Salt is different from convention table salt. Both areas are a mix of large, high quality video done with a nice infusion of Good Eat’s style props and humor. Both areas of the site also feature interactive games that do a nice job of turning the passive viewing experience into a fun, interactive learning experience. So while it doesn’t make me want to run out and hike up my blood pressure it is by far the best food site I have seen in a long time.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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