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Architecture + digital technology = N Building Tokyo

In tokyo near the Tachikawa station amidst a shopping district you will find the N Building. It is unique because if you have ever been to Asia you know that most ever building in these commercial districts has signs and billboards covering almost ever inch of the facade but not in this case. The facade of the N Building is one giant QR code that triggers up to date shop information, Tweets from building residents and even AR decorations for different seasons and events. Check out the video above for all the details but I think this is a fascinating direction for new retail experiences that can go far beyond the traditional store windows and branding.

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