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Architecture + digital technology = N Building Tokyo


In tokyo near the Tachikawa station amidst a shopping district you will find the N Building. It is unique because if you have ever been to Asia you know that most ever building in these commercial districts has signs and billboards covering almost ever inch of the facade but not in this case. The facade of the N Building is one giant QR code that triggers up to date shop information, Tweets from building residents and even AR decorations for different seasons and events. Check out the video above for all the details but I think this is a fascinating direction for new retail experiences that can go far beyond the traditional store windows and branding.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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