McDonald’s is putting digital signage to good use with their new ‘Catch The Goodies’ campaign where viewers are invited to try and capture a cell phone photo one of their products like an Apple Pie or Coffee that is flying around on the digital sign. Once they have the photo they can redeem it for the real thing at the nearest McDonald’s. I continue to love this combination of more traditional outdoor advertising that is enhanced by technology because it creates a spectacle and it’s creating real results by driving consumers into the stores. I think simple and smart is always the best way to go.
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