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McDonald’s ‘Catch the Goodies’ Interactive Billboard

McDonald’s is putting digital signage to good use with their new ‘Catch The Goodies’ campaign where viewers are invited to try and capture a cell phone photo one of their products like an Apple Pie or Coffee that is flying around on the digital sign. Once they have the photo they can redeem it for the real thing at the nearest McDonald’s. I continue to love this combination of more traditional outdoor advertising that is enhanced by technology because it creates a spectacle and it’s creating real results by driving consumers into the stores. I think simple and smart is always the best way to go.

2 Comments

  1. Taylor

    May 25, 2010 at 5:28 pm

    This is absolutely brilliant, 100% brilliant. What’s best about this new advertising is from my knowledge, it is entirely new and original.

  2. Taylor

    May 25, 2010 at 5:30 pm

    and, who is going to make a trip out to McDonald’s and only get a free coffee or apple pie? Obviously, the majority of consumers will purchase additional products… another reason why this is brilliant.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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