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Dodge Loses its Horns but Gains Some Stripes

Three months after taking legal action against the logo for the Lake Mary High School Ram’s in Seminole County Florida Dodge, under the direction of their new owners Fiat, has split their brand in two. The Dodge brand kept the name but changed their logo to completely lose their iconic ram logo in favor of a more generic, chromed out type treatment. The ram logo is now a new brand simply known as Ram that will be used on their heavy duty truck portfolio.

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