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Dodge Loses its Horns but Gains Some Stripes

Three months after taking legal action against the logo for the Lake Mary High School Ram’s in Seminole County Florida Dodge, under the direction of their new owners Fiat, has split their brand in two. The Dodge brand kept the name but changed their logo to completely lose their iconic ram logo in favor of a more generic, chromed out type treatment. The ram logo is now a new brand simply known as Ram that will be used on their heavy duty truck portfolio.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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