The latest social media add on that has everyone buzzing is the new Facebook ‘Like’ button that has now landed not only on Facebook.com but is also finding it’s way out to regular web sites as well. On Facebook.com the Like button has replaced the long time ‘Become a Fan’ button and when it is used on other sites the Like button lets users make connections to your pages and share content back to their friends on Facebook by click on a small. light blue ‘Like’ button. It also become a kind of popularity meter like the ‘Retweet’ and ‘Digg’ buttons where can see how many people have clicked the button.
I get their strategy to try and move the Facebook experience out beyond the site itself which they have not been able to really do before now but should we like the ‘Like’ button? Having tried it out on a few sites and even putting in on this blog for the past week .
The first thing I found out after I implemented it on my blog and asked some people about it was no one cared about it or used it. They felt like it was just one more thing that was late to the party in the already crowded sea of social media.
But when it comes right down to it the biggest problem I have with the Facebook Like button is that I ‘m not going to invest time, resources and money into something that they can change without my input at any time and they have a horrible track record for sticking with a direction like this for the long haul. It used to be all about the Boxes on your personal page that we all developed mini applications for and then those were buried and slowly phased out. Then it was all about grouping users into networks as the core of the site until those got disbanded. It was all about having your community as a group page until they changed that to pages instead. I would start in on the changes to their rules and permission but we would be here all day. And on, and on, and on… These things in themselves have been frustrating enough but they have been contained to just their site. Now that they are pushing that out to other sites it has to have more stability than what they have shown in the past. For right now I don’t believe this going to be any different other than the newest flavor of the moment that is going to leave a bad aftertaste when they go a new direction a year from now.
So for now my advice is to continue to drive traffic to your Facebook community group or page on Facebook.com where the problems and changes can be contained and don’t effect your site.