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C’Mon LeBron, Love NYC

If you follow NBA Basketball you know the the Cleveland Cavaliers were recently eliminated form the NBA Playoffs and it once again started huge speculation on if the Cavaliers superstar LeBron James will stay with the team when his contract expires at the end of June. The speculation about which team he will go to if he leaves continues to center on the biggest stage in the world – New York City  and the Knicks who have been making salary room for just such a superstar. In typical aggressive New Yorker style the city of New York has launched an new grass roots campaign “to show the world’s greatest athlete why he belongs in the world’s greatest city”. The campaign is completely social media centric with a Facebook page, Twitter feed and C’mon LeBron toolkit containing logos, Facebook and Twitter avatars. It has just started so the movement only has 400 right now but we will see if a little love and whole lot of $$$$$ can make the difference and bring him to NYC.

1 Comment

  1. Stephen Gates

    June 3, 2010 at 1:51 pm

    Even mayor Bloomberg is getting in on this…

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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