If you follow NBA Basketball you know the the Cleveland Cavaliers were recently eliminated form the NBA Playoffs and it once again started huge speculation on if the Cavaliers superstar LeBron James will stay with the team when his contract expires at the end of June. The speculation about which team he will go to if he leaves continues to center on the biggest stage in the world – New York City and the Knicks who have been making salary room for just such a superstar. In typical aggressive New Yorker style the city of New York has launched an new grass roots campaign “to show the world’s greatest athlete why he belongs in the world’s greatest city”. The campaign is completely social media centric with a Facebook page, Twitter feed and C’mon LeBron toolkit containing logos, Facebook and Twitter avatars. It has just started so the movement only has 400 right now but we will see if a little love and whole lot of $$$$$ can make the difference and bring him to NYC.
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