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Giving FourSquare some Assisted Serendipity

It is always interesting to watch as new social media platforms are taken and used as the underpinning for new ideas. The latest one i found is Assisted Serendipity that uses Foursquare’s check-in data to give you updates on the male/female ratio at your favorite local hangouts. You define the places to watch and the gender ratio you are looking for and when the numbers turn in your favor the site will let you know. While it certainly seems like a more male centric service it is still in it’s infancy so there is no hard data to knowhow well it is really working and if we will see Assisted Serendipidy commercials competing with eHarmony any time soon.

1 Comment

  1. Kevin

    February 9, 2011 at 6:41 pm

    well now that it’s out you can see it in action. It’s pretty cool but like you said, you have to watch and be wary of accuracy due to it being based on foursquare data.

    http://bit.ly/eMR9Ci

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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