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When Ampersands attack!

Having grown up learning traditional hand set typography on a cast iron print press in my parent’s basement I am a huge type hound.  It’s a disease that I’ve come to embrace over the years. I know that side effects include writing letters to occasional brand to help them see the error of their hideous typography or kerning in their ads.  When I found ShitAmpersand.com and GoodAmpersand.com this week I was in love. ShitAmpersand.com is dedicated to chronicling the worst ampersand designs in typographic history while GoodAmpersand.com chronicles the best designs. You can flip back and forth between the two realms of good and evil using the red or green arrow located in the top right hand corner of the site. I personally like the description they have for ShitAmpersand.com the best which reads:

“There’s something about graphic designers and aesthetically appealing forms that go hand-in-hand. Who’d have guessed it? Combine that with a slice of typography and the result: an ampersand. It’s sexy, it’s curvaceous, it’s a typographic delight.

So why (pray tell) would someone commit the most horrific of sins by designing a stomach churning ampersand? Let’s face it, there are plenty of boring who-knows-what Unicode characters that no typographer can be bothered to design. But the ampersand is your bread and butter. Bodge the béziers on your acute accents and no one will notice, but design a shit ampersand and you’re going to get blogged (here).”

1 Comment

  1. Shit&

    July 12, 2010 at 7:36 pm

    Stephen you are a man of good taste and I’m a man of few words.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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