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Dollar Rede$ign Project

I came across the Dollar Rede$ign Project today which is an interesting exercise by a number of artists to look at how to redesign the US Dollar. I especially liked the work of San Francisco based design studio Dowling | Duncan who made a number of interesting changes including using different colors for different bills, keeping the width of the bills the same but varying the height to make it easier to identify how much money you have and changing the orientation to a vertical format which the way the majority of people hand over their money. They also chose imagery for each note that directly related to it’s value so the $1 is the first African American president, the $5 is the five biggest native American tribes and the $10 is the bill of rights. They then overprinted the imagery with infographics and pattens relating to that particular subject matter. You can vote for your favorite between now and September 30th when the poll closes and a winner and two runners up will be named.


  1. Web Design Albany

    August 27, 2010 at 1:51 pm

    Very cool, I especially like the relevance between the dollar amount and what it represents… great idea and I will definitely be voting! Thanks for the post!

  2. Tom Buch

    August 31, 2010 at 3:46 pm

    These are so cool, I have been inspired to re design the English notes.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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