Cloudy with a chance of music videos

Singer/song-writer Lissie has release a new music video on her web site that is controlled by the current weather conditions in your location. When you get to her site it will determine your current position or you can choose yourself and the background of the video will change according to the current weather outside. If you select a new location while the video is playing a TV weatherman will provide a new forecast as an intermission while the video transitions to the new location’s weather. I think creating this type of unique digital experience is a smart investment for artists trying to break into the main stream media consciousness and you only have to look at OK GO’s YouTube sensation ‘Here It Goes Again’ to see the possibilities.