Singer/song-writer Lissie has release a new music video on her web site that is controlled by the current weather conditions in your location. When you get to her site it will determine your current position or you can choose yourself and the background of the video will change according to the current weather outside. If you select a new location while the video is playing a TV weatherman will provide a new forecast as an intermission while the video transitions to the new location’s weather. I think creating this type of unique digital experience is a smart investment for artists trying to break into the main stream media consciousness and you only have to look at OK GO’s YouTube sensation ‘Here It Goes Again’ to see the possibilities.
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Craig Phillips
September 1, 2010 at 7:38 am
You’re absolutley right – with the music industry so saturated with new and also established acts it can be hard to ‘get noticed’.
I feel as though bands and artists aren’t putting enough effort into their videos these days, so this is a nice touch. Its gonna go viral!!