Vodafone has rolled out an interesting use of Facebook in the Netherlands called Facebook vs Hamilton where they are challenging F1 champion Lewis Hamilton to a race on September 13th against 28.800 Facebook users who are competing against him in a virtual car. It is a timed race to see which is faster – downloading the profile photos 28,800 facebook members or Hamilton driving around a 2.7km track in his Mercedes F1 race car.
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