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Vodafone puts 28,800 Facebook members in 1 car

Vodafone has rolled out an interesting use of Facebook in the Netherlands called Facebook vs Hamilton where they are challenging F1 champion Lewis Hamilton to a race on September 13th against 28.800 Facebook users who are competing against him in a virtual car. It is a timed race to see which is faster – downloading the profile photos 28,800 facebook members or Hamilton driving around a 2.7km track in his Mercedes F1 race car.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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