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Flash CS5 app development revived by new App Store guidelines?

If it hadn’t been for a tweet by Joshua Davis this morning I would completely missed that Apple very, very quietly put out a press release that announced some big changes to their iOS Developer Program license.

The first big step is that for the first time ever they will publish App Store Review Guidelines that will finally make their app review process public. Even more intriguing is the statement “We are continually trying to make the App Store even better. We have listened to our developers and taken much of their feedback to heart. Based on their input, today we are making some important changes to our iOS Developer Program license in sections 3.3.1, 3.3.2 and 3.3.9 to relax some restrictions we put in place earlier this year.

In particular, we are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code. This should give developers the flexibility they want, while preserving the security we need.”

SO… the million dollar question I am trying to get answered is if this means that you will be able to develop apps in Adobe Flash CS5 again or if it will have to revised to comply their statement that “the resulting apps do not download any code”. Does this mean all our outrage over their behavior lately worked at least a little? Is there still a small contingent within Apple that still gives a crap about the creative community? I’m not holding my breath just yet but it is nice to think that maybe Apple is stopping at least part of their childlike behavior. If you hear anything more about this or if I get any updates I’ll post them in the comments.

1 Comment

  1. Stephen Gates

    September 9, 2010 at 8:45 pm

    Adobe has just posted their first lengthy comment on this new development on

    This looks to confirm that the change in Apple’s policy today DOES mean that the Adobe’s Packager for iPhone in Flash Professional CS5 is back from the dead and is a viable development tool for Apple’s iOS. “Packager apps are already being approved for the App Store”

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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