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MINI Getaway Stockholm

Mini has launched a pretty cool iPhone app driven driven real world game for the launch of the new MINI Countryman.The game starts out with the simple challenge of asking you to find a virtual Mini located somewhere in Stockholm.  Once you are within 50 meters of the Mini a button appears and you can take the Mini for yourself.  You then realize that since you have taken possession of the Mini that other people are then trying to come after you to take it if they are within 50 meters of you. The app screen then changes over to show you the enemies that are coming for the car. At the end if you have the virtual Mini in your phone after one week you win a real version of the car. I think it’s a great concept because it utilizes the players in the game to keep the game going so it’s constantly in motion and energized by new players who don’t let it die off after the initial thrill wears off.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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