Connect
To Top

Influencers: how trends and creativity become contagious


The concept of influencers in modern culture emerged into everyday conversations with Malcolm Gladwell The Tipping Point a few years ago and since then the term has been beaten and thrown around like so many other overused terms in our industry. Influencers is a new 13 minute documentary that explores what it means to be an influencer and how creativity and trends become contagious in a really nice short and compact form. I really like because I think it does a really good job of explaining what this concept really means, how it forms and it does it in a way where viewers of any experience level can watch it and walk away with something. Take a few minutes and check it out and maybe it will inspire you.

You must be logged in to post a comment Login

Leave a Reply

More in Branding

Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

Follow me on Twitter

Copyright © 2015 Stephen Gates