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Influencers: how trends and creativity become contagious


The concept of influencers in modern culture emerged into everyday conversations with Malcolm Gladwell The Tipping Point a few years ago and since then the term has been beaten and thrown around like so many other overused terms in our industry. Influencers is a new 13 minute documentary that explores what it means to be an influencer and how creativity and trends become contagious in a really nice short and compact form. I really like because I think it does a really good job of explaining what this concept really means, how it forms and it does it in a way where viewers of any experience level can watch it and walk away with something. Take a few minutes and check it out and maybe it will inspire you.

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