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Influencers: how trends and creativity become contagious

The concept of influencers in modern culture emerged into everyday conversations with Malcolm Gladwell The Tipping Point a few years ago and since then the term has been beaten and thrown around like so many other overused terms in our industry. Influencers is a new 13 minute documentary that explores what it means to be an influencer and how creativity and trends become contagious in a really nice short and compact form. I really like because I think it does a really good job of explaining what this concept really means, how it forms and it does it in a way where viewers of any experience level can watch it and walk away with something. Take a few minutes and check it out and maybe it will inspire you. Social media is something that has become a big part of our society and is gaining traction all the time with new ways on how to interact with the world, there are apps now that tell you how to gain free instagram followers really easily.

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