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Digital Life: the comprehensive study of global digital consumers

Digital Life is a new survey that is being billed as the most comprehensive study of the digital global consumer that has ever been conducted. They interviewed almost 50,000 consumers across 46 countries, including all BRIC and most N-11 markets which represent 88% of the global Digital population. They gathered the data by combining survey information with Clickstream data that passively measures actual behavior and unique ways of mapping consumer needs to get a more accurate and complete picture what consumers are doing and why. The four main topics covered are the digital lifestylesdigital landscapedrivers of online behavior and activating social media. I have just started to make my way through the data and I have found some interesting insights and potential trends so the study does have real value and is worth the time to explore.  The microsite expression of the data is too much style and not enough functionality to be able to really explore the data as compared the other option is a series of PDF’s. That being said t seems like a study called digital life about the habits of digital consumers would have had a better digital interface to be able to explore their work.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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