I was born and raised in Pittsburgh so I pretty much had no choice but to become a die hard Pittsburgh Steelers fan. As a result when it comes to the Steelers my better judgement goes out the window and I do things like wear my Steelers jacket into the NYC Subway the week before they played the Jets so I could get flipped off and cursed at by homeless Jets fans among others. It gets worse with other facts like my dog was named the Steelers fan of the week a few years ago (seriously). I am fully aware of how out of character and ridiculous all of this is but here I am writing about it and making it worse so you get a sense of just how bad it is.
So with that in mind, what do you get when you combine a microcontroller, a repurposed fan motor, Twiiter, a hash tag and a Terrible Towel? The Twerrible Towel which is microsite housing a live stream of a repurposed mechanical contraption that will twirl a Terrible Towel every time someone tweets #SteelersNation. It was the brainchild of the agency McKinney who did the recent Sherwin Williams Color Chip campaign that I think was one of the most visually beautiful campaigns done last year. So far it is up to 16,000 twirls and counting so who knows where it will be come game day.