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Designing the face of IBM’s Watson

There has been a lot of press this week about IBM’s Watson super computer playing on Jeopardy against the shows two greatest champions. In all the hype one story that has been overlooked and I think is the most interesting one of all. It’s how Flash godfather and Praystation founder turned visual artist Joshua Davis designed the “face” of Watson for IBM. It is really fascinating to watch two things in this video.  The first thing is how Josh created Watson’s face (skip to around 1:35) as a blend of the IBM Smarter Planet logo and his own art that had actual meaning beyond just looking cool.  The second thing is that they were able to get Josh so calm and focused for the video because talking to him is always so much fun as the jet lag from his constant world travel and his Red Bull level fight for control of his consciousness. All in all check out the video because the work is fantastic and it is very cool to see Josh’s work recognized on this level.

1 Comment

  1. Benivolent

    April 5, 2011 at 5:58 am

    The second factor is that they were able to get Josh thus calm and centered for the video

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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