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Volkswagen Print Ad Test Drive

In what is probably the best combination of print advertising and mobile technology I have ever seen Volkswagen has launched a new campaign that shows consumers the benefits of their cars without them ever going near a real-life car. It was all done by Volkswagen Norway who created an app which allows users to ‘test drive’ the car within a print ad using Augmented Reality. The print ads appeared in some of Norway’s most popular publications and readers held their phone over the print ad to make the car ‘drive’ and test out three different features of the vehicle: lane assist, adaptive lights and cruise control. You can see it in action in the video above since I don’t think any of us will be getting any Norwegian publications any time soon.


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