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Volkswagen Print Ad Test Drive

In what is probably the best combination of print advertising and mobile technology I have ever seen Volkswagen has launched a new campaign that shows consumers the benefits of their cars without them ever going near a real-life car. It was all done by Volkswagen Norway who created an app which allows users to ‘test drive’ the car within a print ad using Augmented Reality. The print ads appeared in some of Norway’s most popular publications and readers held their phone over the print ad to make the car ‘drive’ and test out three different features of the vehicle: lane assist, adaptive lights and cruise control. You can see it in action in the video above since I don’t think any of us will be getting any Norwegian publications any time soon.

3 Comments

  1. Jon Reese

    March 17, 2011 at 6:57 pm

    Yo SG, that video’s down, but you can use this one: http://www.youtube.com/watch?v=FhbkqFdKnP8

  2. Jon Reese

    March 17, 2011 at 6:58 pm

    Or this one, actually (formatting is better, but lost the audio. Meh.) http://www.youtube.com/watch?v=OVhDz3LDl30&NR=1

  3. Dell M4640

    March 27, 2011 at 5:37 am

    Wow! I wanna really see the new version of volks, that’s my dream car.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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