In what is probably the best combination of print advertising and mobile technology I have ever seen Volkswagen has launched a new campaign that shows consumers the benefits of their cars without them ever going near a real-life car. It was all done by Volkswagen Norway who created an app which allows users to ‘test drive’ the car within a print ad using Augmented Reality. The print ads appeared in some of Norway’s most popular publications and readers held their phone over the print ad to make the car ‘drive’ and test out three different features of the vehicle: lane assist, adaptive lights and cruise control. You can see it in action in the video above since I don’t think any of us will be getting any Norwegian publications any time soon.
More in Exceptional creative
UNEASY Chris Buck Portraits 1986-2016
The world knows Chris Buck as incredible portrait photographer who has shot every celebrity you can think of from presidents to...June 2, 2016
The last days of WD-50
WD-50 was a playful, challenging and wildly creative restaurant on the Lower East Side of New York created by chef Wylie...June 26, 2015
Pharrell Williams ‘Happy’ is the World’s First 24 Hour Music Video
After an interesting year super producer, art collector and fashion icon Pharrell Williams just released a 24-hour interactive music video for “Happy,” at 24hoursofhappy.com....November 22, 2013