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GOAB: Experience TV Concept

For a long time, watching television was very straightforward. For as long as I can remember it has been sitting on the couch in the living room facing the TV with a set number of channels playing certain shows at a designated time. Technology has completely changed that concept with the introduction of DVR’s to record shows to watch whenever you want and mobile apps that can set those DVRs from anywhere.

So as technology continues to evolve where does that experience go from here? The guys over at Syzygy labs spent some time to think about that question and came up with what I think is the best possible solution I’ve seen so far. You can watch the video above or check out their site that documents all of their thinking here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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