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Adobe launches Edge – their Flashless HTML5 animation tool

After being previewed for about the past year behind closed doors, Adobe released a preview of their new Flashless animation web tool called Edge this morning. They describe Edge as “a new web motion and interaction design tool that allows designers to bring animated content to websites, using web standards like HTML5, JavaScript, and CSS3.” and “Content created with Edge is designed to work on modern browsers including those on Android, BlackBerry, Playbook, iOS, HP webOS, and other smartphone mobile devices as well as Firefox, Google Chrome, Safari, and Internet Explorer”.

At a high level Edge will be like a Flash-like program that will output HTML5 but it gets a little tricky when you get into the specifics. This is because HTML5 as a technology platform is still changing so it makes developing a tool that uses that platform much more difficult. Adobe is trying to address that by releasing the software into previews much earlier than normal but it will mean that there may be significant changes and additions to the program before it releases a final release state. This is also why you will see that the preview version only currently does animation but Adobe has said that this will be shortly followed by shapes, expressivity and coding, and then interactivity and graphics will arrive for testing in the public pre-beta before an expected final release of the product in 2012.

Since Adobe let Apple dominate the Flash vs. HTML debate we all knew a move like this was coming. We will all just have to wait and see how powerful this tool can become to truly be something we can use as an HTML5 replacement for Flash.

You can download your free preview today at Adobe Labs and get some sample files to experiment with here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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