I found a new mini documentary series from PBS Arts called Off Book with the latest installment focused on typography. The piece is only 7 minutes long but in that short period of time there are interviews with typeface designers Jonathan Hoefler and Tobias Frere-Jones who outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type. It is a quick watch and an interesting insight into different perspectives on typography.
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