Samsung is challenging people in the Netherlands to a staring contest with YouTube lip-synching sensation Keenan Cahill on their YouTube channel to promote their new series of Smart TV’s. You game uses eye-tracking to watch your eyelid movements through your webcam and your score is based on how long you can go without blinking. They then use the time you are staring at the screen for Cahill to use and promote the TV’s features like Skype and YouTube. It is a fun use of technology and an internet personality to use an old media channel is a new way.
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