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The Samsung Smart TV stare battle with Keenan Cahill

Samsung is challenging people in the Netherlands to a staring contest with YouTube lip-synching sensation Keenan Cahill on their YouTube channel to promote their new series of Smart TV’s. You game uses eye-tracking to watch your eyelid movements through your webcam and your score is based on how long you can go without blinking. They then use the time you are staring at the screen for Cahill to use and promote the TV’s features like Skype and YouTube. It is a fun use of technology and an internet personality to use an old media channel is a new way.

1 Comment

  1. Study In USA

    August 17, 2011 at 1:57 am

    In reality your creative writing abilities has inspired me to begin my own Blog Engine website now.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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