Connect
To Top

The New SPG iPhone App – Launching State-Aware Design

I can count on one hand the number of projects where I have been just as excited at the beginning of the project as I have been at the end of the project.  I think it’s a natural trend as you take an idea from the wide open possibilities of concepting to the realities and compromises that need to happen when you make that idea a reality.  The new SPG iPhone and its state-aware interface that we launched last week is one of those rare ideas that I am still completely in love with.

When we started building the new app we had to make some fundamental upgrades like integrating key features into the app instead of directing to an outside mobile browser to create a faster, more user-friendly experience. We also needed to add options like having the ability to find hotels by airport code or map and create a streamlined home screen with “tiles” that are easily tapped or swiped to access frequent requests such as account information, upcoming stays, customer support and special offers.

The real breakthrough came when we decided that we were tired of creating dumb apps for smart phones. For most apps you need to tell them everything before they are useful and even then you need to do too much work to curate all the information you are presented with to get to what is useful to you. So the SPG app is the first in the travel industry–and one of the first apps ever–to utilize state-aware design.  That means that the app unites all nine of our distinct lifestyle brands and its 1,100 hotels into a dynamic interface that adjusts the app’s look, feel and content depending on whether the user is planning, en route to the hotel.

You must be logged in to post a comment Login

More in iPhone / iPad / iOS design

I’m a Creative Director, Designer, Leader, Blogger and Speaker. For over 15 years I’ve created the strategy, concepts and designs for award-winning integrated global advertising campaigns, multiple global Fortune 500 brands and innovative digital experiences for web sites, mobile apps, wearables, global social media platforms and emerging technologies.

Follow Me On Instagram

 As a lifelong member of #SteelerNation getting an autographed Hall of Fame hat from your all time favorite @steelers @jerome36bettis is the GREATEST BIRTHDAY PRESENT! #steelers #yinz #thebus #jeromebettis #pittsburgh #nflhof  Eaten amazing food all over the world but some times you can't come close to beating the old traditions. Been coming here all my life and by far my favorite pizza anywhere in the world!  It's not hard to see where I got all my crazy from... #TheOriginalCrazyOne #CrazyOnes #Pittsburgh #Father
 A year and a half ago we lost our #pug Booda who faithfully watched every Steeler game with me and was named Fan of the Week the year they won their 5th Super Bowl. Some of her now rests where she belongs at Heinz Field with her beloved Steelers and The Chief. #Yinz #Steelers #Pittsburgh #RIP  The family that wear black and is crazy together... #CrazyOnes  Street art hunting in #Pittsburgh today #streetart #streetartist #streetartpittsburgh #yinz
 I live in NYC but will always be from #Pittsburgh - All lit up in a natural black and gold for my homecoming and pre-birthday festivities. #Yinz  Missed the Killer Heels show in Brooklyn but caught up with it in Pittsburgh today. #KillerHeels #Pittsburgh  Trying to decide at what point it would just be cheaper to have @tristaneaton in residence at our house... Love his new print for @pangeaseed that will be going over our bed. #tristaneaton #tristaneatonart #streetart #streetartist

Follow me on Twitter