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Texting Only “E-Lane” – The joke that should be real

Philadelphia has a long history of being the first to do things and they did it again on Sunday. Thsi time they have decided to take on the epidemic of mindless Zomberries (my term for the zombie state that people are in they they are walking while texting or writing an email) in their city. Lines on some sidewalks near City Hall now designate part of the pavement as “e-lanes” which are suitable for chronic texters. There is also signage and sidewalk graphics depicting a pedestrian peering down at a hand-held device but it was a semi-serious April Fool’s Day prank so they will only be there through the end of the week. I personally think this could be a great addition to NYC sidewalks in certain parts of the city while other parts of the city could benefit from tourist lanes that would keep the wide eyed, slack jawed, slow moving visitors who have never seen tall building or a yellow cab before out of my way.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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