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Watch a Scrollable Commercial on Facebook

Since Facebook launched their new timeline base brand pages there have been a number of interesting uses of the new format but the most unique I’ve seen goes to outdoor clothing and equipment brand Quechua. They decided to use their timeline to show one of their new commercials but you have to play projectionist by scrolling down the page to see it. The commercial is called “The Quechua Experiment,” and was created by Paris-based agency Fred & Farid.  The only catch / annoyance is that you have to go to the bottom of the timeline and click “See More Recent Stories.” about 15 times to get all the images are open. Only upon reaching the very bottom of the timeline can hold down the shift and space keys to start playing the commercial.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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